Programmatic TV: The next frontier in TV Advertising

More and more clients have started asking us if could also help them with the TV buy based on our TV Analytics’ tool recommendations. In marketing speak: Automate the buy with our unique engagement data set. Makes sense, after all what good is an analytics tool if you don’t act upon the results? Anyway, I’ve written a couple of pieces on Programmatic TV that might be interesting: An overview of the market, my initial and more elaborate thoughts on how Programmatic TV changes the TV ad currency, why I think wywy’s engagement metrics approach is the right strategy, and my (maybe a bit) controversial post on why I think the digital first players will drive the change.

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