Dr. Andreas Schroeter
223 Fairlawn Ave.
Toronto, ON M5M 1S9
andreas [ätt] andreasschroeter [dott] com
This is my personal blog on anything that crosses my mind and I think is worth writing about. Besides writing this blog I am the co-founder of wywy, a start-up in the TV ad tech space, where I head up product, engineering and marketing. Before that I co-founded the language portal bab.la which grew from zero to 30 million unique visitors in five years, all thanks to the fantastic team! And even before that I worked at Bertelsmann and Axel Springer, two large German media companies.
I like to share my expertise, mostly on Quora and as a mentor of the German Accelerator. I have written an ebook on B2B Product Marketing, a little book on real-time advertising in Germany, co-authored a white paper on TV attribution, a guide on social media monitoring and on Twitter, held a few lectures at WHU (my alma mater), LMU München, Hamburg Media School, Hamburg Law School. I have presented at dmexco, Cannes Lions, the Next Conference, Online Marketing Rockstars, the Internet World conference and the Social TV Summit. I am an avid guest author with posts in the Guardian, Mediapost, Adexchanger, Exchange Wire, Digital Doughnut, W&V, ONEtoONE, Broadcasting & Cable and iMedia.