Online Marketing Basics: Free Resources


I have put together a short overview of what I consider good free resources to jumpstart your online marketing expertise. You don’t need any prior knowledge of online marketing. This is not a complete list and leaves out several important parts of online marketing – so FEEL FREE TO SHARE YOUR RESOURCES IN THE COMMENTS.

A guide to online marketing:
http://www.seomoz.org/blog/the-noob-guide-to-online-marketing-with-giant-infographic-11928
This guide covers all aspects of online marketing including a 6 month plan of how to do it

Online Advertising on the Internet:
http://revenuemax.de/vermarktung/
A good introduction into how online advertising works. Only in German.

Search Engine Optimization (SEO): How to get into Google’s organic search results:
http://www.seomoz.org/beginners-guide-to-seo
Great overview by Seomoz, a company selling SEO tools. Also have a great blog with regular, easy to understand updates.

Affiliate Marketing: Performance-based marketing through online sales partners (affiliates):
http://www.projecter.de/affiliate-ebook.html
A thorough guide about affiliates and merchants – how it works, what to expect etc. >200 pages in German.

Twitter for business – a beginner’s guide:
http://blog.bab.la/2011/07/07/twitter-business-guide-communication-and-marketing/
Based on our experiences at bab.la we have put together an easy step-by-step guide for people who have only heard about Twitter before.

Social Media Monitoring – what people say about your company/product on the web:
http://blog.bab.la/2011/04/11/social-media-monitoring-at-zero-costs/
It’s not only important to shout our your marketing message but also to listen to the users on the web. This guide helps you set up a free (but not 100% perfect) way of monitoring what people say about you.

Do you know any more cool free resources? Share them in the comments.

Best,

Andreas

Image credit: Noob.