More and more clients have started asking us if could also help them with the TV buy based on our TV Analytics’ tool recommendations. In marketing speak: Automate the buy with our unique engagement data set. Makes sense, after all what good is an analytics tool if you don’t act upon the results? Anyway, I’ve written a couple of pieces on Programmatic TV that might be interesting: An overview of the market, my initial and more elaborate thoughts on how Programmatic TV changes the TV ad currency, why I think wywy’s engagement metrics approach is the right strategy, and my (maybe a bit) controversial post on why I think the digital first players will drive the change.